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Web design is similar (in a very simplisitc way) to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world. "Design Issues for the World Wide Web". public domain. World Wide Web Consortium. 2009-06-09. http://www.w3.org/DesignIssues/. Retrieved on 2009-06-10.
For the typical web sites, the basic aspects of design are:
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* The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
* The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
* The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
* The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned[citation needed].
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.
Web design is similar (in a very simplisitc way) to traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However, web design uses a framework based on digital code and display technology to construct and maintain an environment to distribute information in multiple formats. Taken to its fullest potential, web design is undoubtedly the most sophisticated and increasingly complex method to support communication in today's world. "Design Issues for the World Wide Web". public domain. World Wide Web Consortium. 2009-06-09. http://www.w3.org/DesignIssues/. Retrieved on 2009-06-10.
For the typical web sites, the basic aspects of design are:
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* The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
* The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
* The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
* The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
A web site typically consists of text and images. The first page of a web site is known as the Home page or Index. Some web sites use what is commonly called a Splash Page. Splash pages might include a welcome message, language or region selection, or disclaimer. Each web page within a web site is an HTML file which has its own URL. After each web page is created, they are typically linked together using a navigation menu composed of hyperlinks. Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial web sites are concerned[citation needed].
Once a web site is completed, it must be published or uploaded in order to be viewable to the public over the internet. This may be done using an FTP client. Once published, the web master may use a variety of techniques to increase the traffic, or hits, that the web site receives. This may include submitting the web site to a search engine such as Google or Yahoo, exchanging links with other web sites, creating affiliations with similar web sites, etc.
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HTML is a structured markup language. There are certain rules on how HTML must be written if it is to conform to W3C standards for the World Wide Web. Following these rules means that web sites are accessible on all types and makes of computer, to able-bodied and people with disabilities, and also on wireless devices like mobile phones and PDAs, with their limited bandwidths and screen sizes.
Unfortunately most HTML documents on the web are not valid according to W3C standards. According to one study only about 1 out of 141 is valid. Even those syntactically correct documents may be inefficient due to an unnecessary use of repetition, or based upon rules that have been deprecated for some years. Current W3C recommendations on the use of CSS with HTML were first formalised by W3C in 1996[4] and have been revised and refined since then. See CSS, XHTML, W3C's current CSS recommendation and W3C's current HTML recommendation.
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These guidelines emphasise the separation of content (HTML or XHTML) from style (CSS). This has the benefit of delivering the style information once for a whole site, not repeated in each page, let alone in each HTML element. WYSIWYG editor designers have been struggling ever since with how best to present these concepts to their users without confusing them by exposing the underlying reality. Modern WYSIWYG editors all succeed in this to some extent, but none of them has succeeded entirely.
However a web page was created or edited, WYSIWYG or by hand, in order to be successful among the greatest possible number of readers and viewers, as well as to maintain the 'worldwide' value of the Web itself, first and foremost, it should consist of valid markup and code. [5] It should not be considered ready for the World Wide Web, until its HTML and CSS syntax have been successfully validated using either the free W3C validator services (W3C HTML Validator and W3C CSS Validator) or some other trustworthy alternatives.[5]
Accessibility of web pages by those with physical, eye-sight or other disabilities is not only a good idea considering the ubiquity and importance of the web in modern society, but is also mandated by law. In the U.S., the Americans with Disabilities Act and in the U.K., the Disability Discrimination Act place requirement on public web sites. In many other countries similar laws either already exist or soon will.[5] Making pages accessible is more complex than just making them valid; that is a prerequisite but there are many other factors to be considered.[6] Good web design, whether done using a WYSIWYG tool or not needs to take account of these too.
Whatever software tools are used to design, create and maintain web pages, the quality of the underlying HTML is dependent on the skill of the person who works on the page. Some knowledge of HTML, CSS and other scripting languages as well as a familiarity with the current W3C recommendations in these areas will help any designer produce better web pages, with a WYSIWYG HTML editor and without[7].
